Cookie Policy

Last updated: February 2026

This Cookie Policy explains how Prinsessa AB (“Prinsessa”, “we”, “us”, and/or “our”) uses cookies and similar technologies when you visit our website at prinsessa.com (the “Website”) or use our mobile applications (the “Apps”). We refer to the Website and Apps collectively as the “Services”.

This Cookie Policy should be read together with our Privacy Policy. If you have any questions, please contact us at hello@prinsessa.com.

1. What Are Cookies and Similar Technologies?

Cookies. A cookie is a small text file sent to your device when you visit a website. When you return to the website, the cookie allows it to recognize your browser and remember your preferences. Cookies set by Prinsessa are called first-party cookies. Cookies set by other parties are called third-party cookies and enable features or functionality provided by those parties.

Local storage. Local storage technologies allow websites and applications to store data locally on your device that persists even after you close your browser or restart your device.

Session storage. Session storage temporarily stores data on your device while you are actively using the Services. This data is deleted when you close your browser or navigate away.

Other tracking technologies. We may also use web beacons, tracking pixels, and analytics tools to understand how visitors use our Services. We may use web beacons in emails to understand whether they are opened and whether links are clicked. If you prefer not to have web beacons downloaded to your device, you can choose to receive emails in plain text.
This Cookie Policy refers to all of these technologies collectively as “cookies”.

2. What Information Do Cookies Collect?

We and our service providers automatically log information about interactions with our Services, including:

Device information: operating system type and version, device manufacturer and model, browser type, screen resolution, IP address, unique identifiers, language settings, mobile device carrier, and general location information such as city or geographic area.

Online activity information: pages or screens viewed, time spent on pages, the website visited before our Website, navigation paths between pages, access times, and whether you open our marketing emails or click links within them.
We use both persistent cookies and session cookies. Persistent cookies remain on your device for a set period or until you delete them. Session cookies are deleted when you close your browser.

3. Why Do We Use Cookies?

We use cookies for the following purposes:

Essential cookies: These cookies are strictly necessary to provide the Services. They enable page navigation and access to secure areas. You can set your browser to block these cookies, but parts of the Services may then not function correctly.

Performance and functionality cookies: These cookies enhance the performance and functionality of the Services. Without them, certain features may not be available.

Analytics and customization cookies: These cookies collect information to help us understand how our Services are used and how effective our communications are. We use the following third-party analytics service:
Google Analytics: https://policies.google.com/technologies/partner-sites

4. How Can You Control Cookies?

You can control and manage cookies in the following ways:

Browser settings. Most browsers allow you to remove or reject cookies, including cookies used for interest-based purposes. To do this, follow the instructions in your browser settings. For more information about cookies and how to manage them, visit www.allaboutcookies.org. Specific guidance for common browsers:
Firefox | Chrome | Microsoft Edge | Safari

Mobile device settings. Your mobile device settings may provide options to limit the use of advertising identifiers associated with your device.

Privacy plugins and browsers. You can block cookies using browsers with built-in privacy features, such as Brave, or browser plugins such as Privacy Badger, Ghostery, or uBlock Origin. You can also opt out of Google Analytics by installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout.

Industry opt-out tools. You can use the following tools to limit interest-based advertising: Digital Advertising Alliance | Network Advertising Initiative

Please note that opt-out mechanisms are specific to the device and browser on which they are applied. You will need to opt out separately on each browser and device you use.

Do Not Track. Some browsers can be configured to send “Do Not Track” signals. We currently do not respond to such signals. For more information, visit http://www.allaboutdnt.com.

5. How Often Will We Update This Cookie Policy?

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will notify you of material changes before they take effect by posting the changes on this page. Please revisit this Cookie Policy regularly to stay informed. The date at the top of this page indicates when it was last updated.

6. Further Information

If you have any questions about our use of cookies or similar technologies, please contact us at:

Prinsessa AB
Valhallavägen 137
115 31 Stockholm
Sweden
hello@prinsessa.com

© Prinsessa AB. All rights reserved.

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