Author: Alexander Antonov

Founder & CEO Prinsessa

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Alexander Antonov is the founder of Prinsessa and has been involved in building several Swedish online companies, including Barnebys, Stardoll and Tradera.

He also runs Artely Fine Art, one of Sweden’s leading fine art galleries for established Swedish contemporary artists.

At Prinsessa, Alexander writes about the future of companionship, human connection and the responsibility that comes with building relationships through technology.

His work explores what it means to feel seen, heard and remembered, and why presence, continuity and trust matter when digital experiences begin to feel personal. He is especially interested in the deeper questions behind the category: what makes a relationship meaningful, why people can form attachment to something that feels emotionally real, and what responsibility belongs to those who build experiences people may come to care about.

This is also the thinking behind Stay Social, Prinsessa’s belief that technology should enrich life beyond the conversation. The goal is not to keep people inside the product for as long as possible. It is to create something that can offer presence when needed, while still supporting the real people, relationships and life outside Prinsessa.